Smart Ideas to Shake Up Your Digital Marketing Strategy


1. Consider starting a Podcast. Experts advise never to start a Podcast exactly about your product or service, they say you need to work with the around interests of your customers who use your product or service. Podcasts can rank very well in Google and it always gives you a great chance as the business owner to begin building a solid virtual relationship with all of your listeners. Remember the silent truth – people always do business only with those people whom they recognize, like and trust. Experts say that use of Podcast as a part of the general strategy always brings great successes in increased traffic and much higher conversion rates.

2. Consider publishing a book. All professionals in this sphere including experts from ICM Consulting say that you should remember that business always flows offline and online and only to the authority leaders in the industry. This is why publishing a book can create you an authority and with using, for example, Amazon Publishing it is extremely easy to do. Moreover, remember that it can easily draw you press attention and so help you build amazing relationships with the readers that your competitors are not doing. The greatest option here according to the latest research is to offer your e-book online on the web-site and for free.

3. Single does not always mean mingle. You need to always remember that all the viewers of single product pages on your web-site will never click the “buy now” button instantly! This is why you should offer them any other options like e-mail alerts if you decide to drop the price or add new styles or any other similar products to your web-site. Also, remember that today there is great popularity of sharing various products in the Internet via social media web-sites like Facebook, Pinterest, Instagram, or Twitter, this is why you need to add a pop-up “thank you” message to those shoppers who do share and ask if they are willing to leave their e-mail for any similar price or option alerts. Modern researchers are absolutely convinced that the customers do appreciate the chance to look around the web-site.

4. Do not be afraid to show off your philanthropic side. Never forget that a brand’s main focus has pretty much always been some revenue, marketing to consumers in order to get them to buy even more. Today consumers become increasingly aware of all that happens around them, this is why they begin noticing a desire to help in some way. In 2015 ICM Consulting reviews revealed that e-commerce marketers who are not afraid to show their clients what exactly they are doing to make the world a really better place while improving the bottom line will always be rewarded with some loyalty.

Today E-commerce really lends itself to campaigns on web-sites and mobile apps that highlight all corporate social responsibility and also the ways to help every consumer through the products that are sold. Professionals use E-Newsletters in order to build momentum toward a brand’s cause, and also some traditional in-site displays.

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